How We Work

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Web Development

Our approach to web development is simple; we empower you. Our sites are built using the popular WordPress framework which allows for dynamic content control and management from any internet connected device including smart phones and iPads.

Design: After discussing your needs and visual ideas we create a “mockup” or a photo representation of what your finished site will look like. Based on feedback we modify the look of the site until you are completely happy.

Development: Graphic elements and code fuse together creating the site as per the mockup. This is when your site starts to manifest!

Content: Due to the simple nature of using the WordPress platform, we encourage you to add your site content (text and photos) to the pages we have created. This allows you to become familiar with updating pages of the website and liberates you from needing a web developer every time you need to change a paragraph on your website. WordPress is visual and simple to use and as we like to say, “If you can do email, you can do WordPress!”

Launch: Your finished site is uploaded to your server and goes “Live” for the world to see. Any last minute kinks are worked out on the live site and we are here to support with any questions you have.

Maintenance: You have the keys to your website and you drive it! Adding photos, blog posts, pages and content is all done with a few clicks. Have a few different people working on your site from different places? No problem. WordPress allows for multiple users with separate usernames to update the site. We do recommend our developers log in to your site once a year to run framework updates and make sure that everything is in smooth working order.

The following is a list of some of the features that come standard with WordPress, however there are literally hundreds of plugins that extend what WordPress does, so the actual functionality is nearly limitless.

More WordPress Features

  • Full standards compliance — We have gone to great lengths to make sure every bit of WordPress generated code is in full compliance with the standards of the W3C. This is important not only for interoperability with today’s browser but also for forward compatibility with the tools of the next generation. Your web site is a beautiful thing, and you should demand nothing less.
  • No rebuilding — Changes you make to your templates or entries are reflected immediately on your site, with no need for regenerating static pages.
  • WordPress Pages — Pages allow you to manage non-blog content easily, so for example you could have a static “About” page that you manage through WordPress.
  • WordPress Links – Links allow you to create, maintain, and update any number of blogrolls through your administration interface. This is much faster than calling an external blogroll manager.
  • WordPress Themes — WordPress comes with a full theme system which makes designing everything from the simplest blog to the most complicated webzine a piece of cake, and you can even have multiple themes with totally different looks that you switch with a single click. Have a new design every day.
  • Cross-blog communication tools— WordPress fully supports both the Trackback and Pingback standards, and we are committed to supporting future standards as they develop.
  • Comments — Visitors to your site can leave comments on individual entries, and through Trackback or Pingback can comment on their own site. You can enable or disable comments on a per-post basis.
  • Spam protection — Out of the box WordPress comes with very robust tools such as an integrated blacklist and open proxy checker to manage and eliminate comment spam on your blog, and there is also a rich array of plugins that can take this functionality a step further.
  • Full user registration — WordPress has a built-in user registration system that (if you choose) can allow people to register and maintain profiles and leave authenticated comments on your blog. You can optionally close comments for non-registered users. There are also plugins that hide posts from lower level users.
  • Password Protected Posts — You can give passwords to individual posts to hide them from the public. You can also have private posts which are viewable only by their author.
  • Easy installation and upgrades — Installing WordPress and upgrading from previous versions and other software is a piece of cake. Try it and you’ll wonder why all web software isn’t this easy.
  • Easy Importing — We currently have importers for Movable Type, Textpattern, Greymatter, Blogger, and b2. Work on importers for Nucleus and pMachine are under way.
  • XML-RPC interface — WordPress currently supports an extended version of the Blogger API, MetaWeblog API, and finally the MovableType API. You can even use clients designed for other platforms like Zempt.
  • Workflow — You can have types of users that can only post drafts, not publish to the front page.
  • Typographical niceties — WordPress uses the Texturize engine to intelligently convert plain ASCII into typographically correct XHTML entities. This includes quotes, apostrophes, ellipses, em and en dashes, multiplication symbols, and ampersands. For information about the proper use of such entities see Peter Sheerin’s article The Trouble With Em ’n En.
  • Intelligent text formatting — If you’ve dealt with systems that convert new lines to line breaks before you know why they have a bad name: if you have any sort of HTML they butcher it by putting tags after every new line indiscriminately, breaking your formatting and validation. Our function for this intelligently avoids places where you already have breaks and block-level HTML tags, so you can leave it on without worrying about it breaking your code.
  • Multiple authors — WordPress’ highly advanced user system allows up to 10 levels of users, with different levels having different (and configurable) privileges with regard to publishing, editing, options, and other users.
  • Bookmarklets — Cross-browser bookmarklets make it easy to publish to your blog or add links to your blogroll with a minimum of effort.
  • Ping away — WordPress supports pinging Ping-O-Matic, which means maximum exposure for your blog to search engines.

Print Design

We offer full service graphic design and print preparation. From business cards to 18 foot long banners to silk screened t-shirts, our creative team is always ready for the challenge. With the end result always in focus, we design to industry resolution standards so your print materials come out sharp and exactly as you intended for them.

Photography

From band photography to products to business promotion, we work with you from concept through execution delivering of top quality photographs that not only look great but make a difference to your promotional bottom line.

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